Digital Marketing means to achieve your business objectives, milestones, and goals using the online channels that include but are not limited to search engines, different social media platforms, content creation, and advertising in order to engage, interact and market your product or the services which you want to offer to potential and capable buyers. Digital Marketing includes all the types of marketing channels and methods you can make use in the promotion of your products and business through the medium of the internet from electronic devices such as televisions, mobile phones, etc.



What is Digital Marketing? [Detailed Guide 2020]

While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities. At this stage, Digital Marketing plays a vital role in your business, brand awareness as well as to develop your identity. It seems like every other brand has their own website or a blog to drive traffic and attract the viewers or people who are surfing on the internet to their website or blog. And if in any case, if they don't have a proper well-developed website or blog, at least they have their brand presence on social media platforms like Facebook, Instagram, Twitter, Linkedin and much more. At this time, Digital Content & Marketing has gained a lot of expectations from the public around, they just rely on it as a way to learn about the brands.

As there are so many strategies and options associated with the term digital marketing, with that you can even get creative and experiment with a variety of marketing tactics on a budget. Under digital marketing, there are many other sub-marketing types which include Email Marketing, Content Marketing, Online Marketing, PPC, Facebook Advertising, Social Media Marketing, Affiliate Marketing, etc. With digital marketing, you can also make the use of many tools, plugins, extensions, analytics dashboards to monitor the success and the most important part is the ROI (Return Of Investment) of your campaigns which you run more than you could with traditional promotional content, such as billboard or print ad.

How to Define Digital Marketing?

Digital Marketing is defined by the use of numerous digital tactics and channels to connect with the existing customers, new customers, develop new clients, etc. where they spend much of their time to consume the valuable content provided online. From the website itself to a business's online branding and identity assets - there's a spectrum of tactics that fall under the umbrella of "digital marketing".

The best digital marketers have a clear picture of how each digital marketing campaign supports their overreaching goals. And depending upon the goals of their marketing strategy, the marketers can support a larger campaign through the free and paid channel at their disposal.

Let's now talks about how this whole scenario of Digital Marketing actually works. First, the content marketer is the one who plays a big role in building and craving the content which is easy and peasy for the people to readable. What content marketer actually does it they create a series of blog posts that serve to generate leads from a new ebook the business recently created. After this, then comes in the Social Media marketer of the company who might help in promoting the blog posts created by the content marketer through organic marketing and paid search if needed on the business's social media accounts handle. Perhaps, after these, there is also an Email Marketer who creates an email campaign with an attractive headline to send those who download the ebook more information on the company. Hereby we'll talk more about the types of Digital Marketing in a minute.

What are some Types of Digital Marketing?

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click (PPC) Advertising
  • Affiliate Marketing
  • Native Advertising
  • Email Marketing
  • Online PR
  • Automation
  • Sponsored Content Ad
  • Inbound Marketing
You'll learn more about all these Digital Marketing types in the upcoming articles.

What is the Role of Digital Marketer?

Digital Marketers are in charge of driving brand awareness by running different paid campaigns and organic traffic by incorporating email marketing or any other possible ways to do the branding and also lead generation through all the digital channels by both free and paid methods. These digital channels may include social media accounts, the company's website or a blog, search engine rankings, email marketing, display advertising, and as I said company's blog as well where they can create and post articles regarding the product or the service which they are offering to their clients by blogging. 

In today's world, digital marketing is carried out across many marketing roles. In small companies or businesses, one generalist might own many of the digital marketing tactics as mentioned above in the topic types of digital marketing at the same point in time. On the other hand, In large companies or businesses, these digital marketing tactics have multiple specialists that each can focus on just one or two of the brand's digital or online channels 

The digital marketer usually focuses on a different key performance indicator (KPI) for every single channel so they can properly measure the company's performance across each one of them. They are always in charge of the SEO (Search Engine Optimization), for example, SEO includes the measuring of their website's "organic traffic" through search engine marketing which can be referred to as the part of SEO - of that traffic coming from the website visitors who found a page of the business's website via a Google search or search performed on any other search engines like Bing, Yahoo and many other search engine software's which are there on the internet.

Is Digital Marketing Useful for All The Businesses?

Digital Marketing can work for any business in any of the industry at this time. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs and creating as much valuable online content possible. However, that's not to say that all businesses should implement a digital marketing strategy in the same way.

Explain The Role of Digital Marketing to a Company?

Unlike the most offline marketing efforts, digital marketing allows marketers to accurate results in real time. If you have never put an advertising in newspaper or any magazine, you'll know how difficult it is to estimate how many people actually converted to that page and paid attention to your ad. There's no surefire way to know if that ad was responsible for any sales at all.

With the help of digital marketing, you can measure the estimated ROI of pretty much many aspects of your marketing efforts.

Some of the examples of these are mentioned below:
  • Website Traffic
  • Content Performance and Lead Generation
  • Attribution Modeling: a set of rules for assigning credit to the various touchpoints in the conversion path. Some of the parts of attribution modeling are as follows:
      - Social
      - Blog
      - Live Chat
      - Email
      - Case Study & Bios
      - PPC
      - Demo
      - Pricing Page
      - Free Webinar

What Are The Types of Digital Content?

The content you create depends upon your audience's needs at different stages in the buyer's journey. You should start by creating various types of buyer personas with the help of www.makemypersona.com to identify what your audience's goals and challenges are in a relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges.

With content mapping, the goal is to target content according to:
  • The characteristics of the person who will be consuming it (that's where the buyer personas come into the game).
  • How close that person is to making a purchase (i.e. which depends on their lifecycle stage)
Below is the Description of Different Stages for Buyer's Journey:

Awareness Stage:
  • Blog Posts
  • Inforgraphics
  • Short Videos
Consideration Stage:
  • eBooks
  • Research Reports
  • Webinars
Decision Stage:
  • Case Studies
  • Testimonials

Conclusion:

In this article, I have discussed about the term digital marketing ecompasses all marketing. Businesses leverage digital channels such as search engines, social media handles, email and other websites or blog to connect with current as well as new customers. Secondly, I told about the types of digital marketing, role of digital marketer and digital marketing, about incorporating digital marketing into businesses, types of digital content and brief decription about the buyer's persona, stages of buyer's journey.

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